Performance marketing and AI

"We need more leads, more conversions, more sales. And we need to show results for this investment as soon as possible. Can't AI help speed things up?"

The pressure to deliver quick results is real. Performance marketing and AI tools promise immediate wins, clear ROI, and optimization of everything. It's tempting to give in to that. And it inspires CEO's, entrepreneurs, and marketeers to want results even faster.

But what happens to our customer relationships in this race for fast results? Your content often only makes a superficial, short-term connection with your potential customer. Because without deep insights into the customer experience and a strong brand positioning to drive your strategy, you're just adding to the noise - even if it's AI-generated noise.

Result? Lower conversions than you could achieve with sincere, authentic content based on customer insights.

The real impact surfaces across the entire customer journey:

• You might excel at getting customers in, but keeping them? Your customer lifetime value declines just as rapidly and the sales results increase;
• Your brand voice becomes inconsistent, confuses the customer and erodes the brand trust;
• The gap between marketing promises and actual customer experience widens;
• Customer connections remain superficial, making them susceptible to competitor offers

And while you're busy optimizing algorithms and click-through rates, your customers are looking for genuine connection and value at every touchpoint. They want reliable, meaningful experiences from first touch to n purchase.