Hypertarget your audience

Hypertargeting is a marketing method in which advertisements and communication are very precisely targeted at specific sub-target groups, based on detailed data and characteristics of those target groups.

Hypertargeting allows you to reach your ideal customers with extreme precision, exactly where they are, and with personalized - and therefore utterly relevant - messages.

So how do you do that, hypertargeting?

1. First and foremost, build very detailed customer profiles (define personas);
2. Map the customer journey of these personas;
3. Translate the customer journey into content and channels that are relevant for each step of the customer journey for each specific profile;
4. Score which content can have the greatest positive impact at which point in the customer journey and thus determine priorities for content creation;
5. Then create specific content for each profile;
6. Last but not least: test, evaluate and optimize different messages for the different target groups.

Why difference does it make to target so precisely?

• Direct cost savings, because you don't spend money on irrelevant target groups
• Higher conversion rates, because you are highly relevant to the target groups reached
• Higher quality lead generation, because the target groups reached are more susceptible to your products or services
• Stronger brand position and better company reputation through relevant communication
• Data-driven and more accurate customer insights that help with strategic decisions

For the ambitious entrepreneur who wants to stay ahead in a competitive market, hypertargeting is really no longer a choice, but a necessity.