When I guide people on their journey to launching a new brand, product or service, one of the moments I particularly enjoy is discovering who the person behind the initiative is. I always explore with my clients which aspects of their personality they believe are important to be incorporated in the brand identity of their product or service. "It's...
Numbers don't lie. Since late 2022, traditional luxury has been in decline. Knight Frank's "Global Super-Prime Property Report Q3 2024" shows an 18% drop in ultra-prime property sales. Fashion conglomerates like LVMH and Kering are reporting diminishing returns. And McKinsey's "State of Luxury 2024" forecasts anemic growth of just 1-3% annually for...
As a business owner, you love to see a continuous, automatic flow of new leads. Potential customers with an intent to actually buy your products and preferably return for more.
How do you stand out on social media?
Hypertargeting is a marketing method in which advertisements and communication are very precisely targeted at specific sub-target groups, based on detailed data and characteristics of those target groups.
It's tempting to want to be everywhere as a brand - LinkedIn, Instagram, TikTok, Facebook, your blog, newsletters... With unique content for each platform and advertising budget to boost your reach.
Deep, lasting connections don't happen at once. It is not the case with human relationships. And the same applies to brands.
With a good content strategy, you lay the foundation for an authentic and sustainable connection with your customers.
Modernising your marketing: from complete chaos to a structured approach
"We need more leads, more conversions, more sales. And we need to show results for this investment as soon as possible. Can't AI help speed things up?"
