Strong ideas deserve powerful communication

We orchestrate smart, results-driven launches

Launching a new product or brand takes more than a good idea. It requires a purposeful strategy, a strong market position, and a clear step-by-step plan.

Because when you're preparing to launch, you have a lot of questions. Like:

  • Which digital tools should I use?
  • How should I allocate my budget wisely?
  • What's the most effective channel mix for my audience?
  • How do I stand out in a crowded market?

And you have doubts too. You ask yourself:

  • Is my offer "good enough" to launch?
  • Can my current production and distribution setup handle a successful launch?
  • Am I not going to invest money in something that no one is waiting for?
  • What is the right order of my marketing efforts?

These are not bad questions. This just shows that you are ready to launch thoughtfully.

We bring rhythm, direction, and results.

With a phased approach, we guide you step by step towards a successful launch. 

So you can stay focused on perfecting your offer. 

No endless trajectories. No vague promises. 

Just strategic action, senior expertise, and a personal approach


Ready to launch your brand powerfully in the market?


Hello, I am Marjan, founder of exCit Communications.

At the very end of the last century, I was bitten by the marketing bug, and it's never let me go. I've gained 20+ years of experience as a marketing consultant and digital strategist in the corporate world. 

That broad experience has shaped my agency into what it is today: a marketing bureau specialised in impactful launches.

I believe in the power of strong storytelling, optimising the customer experience, and long-term collaborations. But I also thrive on measurable results, growth, impact, and making things work. 

No complicated theories, but action-oriented marketing that works and makes optimal use of your budget. With direct and measurable results. So that you can focus on your product or service.


Why it's smart to work with us?

Clear action plan

By clearly mapping the market and defining the end goals, we craft a plan with actions that make an immediate difference.

Optimal budget allocation

When we craft your launch plan, we make sure your available budget is allocated smartly and efficiently, according to your size and sector.

Immediate and impressive results

Time and again, we've delivered measurable results in short timeframes... for the launch of a product, platform or brand.


Why do clients appreciate our approach?

That's simple. You don't get

  • Expensive, lengthy processes before you can launch
  • Large consultancy investment that keeps increasing
  • Superficial guidance that only touches on basic knowledge
  • Fast 'quick fixes' without sustainable growth ambition
  • A senior for the pitch and juniors for the implementation

What you can expect

  • Immediate results as from the first launch action
  • Senior expertise (+20 years) for a price that is right
  • In-depth knowledge that you learn to apply yourself
  • A partner who thinks along and knows what is needed to hit the market right
  • A strong strategist and a network of the best freelancers we worked with over the years
  • A partner as enthusiastic about your launch as you are


What clients say...

Frank Aernout, éénzéé productions

Excit quickly helped us set up a solid media and content strategy, allowing us to use our budget much more efficiently now. We dared to take our first steps towards social media! We received a target audience mapping and what content would work. Result? 100 times more website visitors in 2 months!

Steven De Backer, Afriwise

We turned to exCit for help in crafting a clear narrative for our business, as we were stuck in product-centric thinking. It broadened our perspective, refocusing us on why we do what we do and what Afriwise means to our customers. It was a truly enriching experience!

Caroline Goddaer en Raf Coppens, Mobile Liquor Store

exCit put us on the map online and helped us find our own unique story, an appropriate photography style and color palette. The strategic approach bore fruit immediately: web shop traffic increased by 20% in 2 weeks. 

Piet Wulleman, Wombat 

Working with exCit has been a very enjoyable experience. Marjan is very knowledgeable about both the fundamental laws and the newest developments in digital and social marketing, and quick to apply these to giving high-level strategic and creative guidance to projects and clients. 

Eric Van Grimbergen, Mountain C

exCit understands the markets, the products and the customers completely.  Always happy to share knowledge so you can embed it within your company. Highly professional and constructive approach, which makes working with exCit both profitable and pleasurable. An invaluable asset to any business!

Dennis Mariën, Kindred Belgium

You can count on strong commercial insight and heaps of enthusiasm. exCit works closely with partners and advertising agencies to provide clients with maximum return. I look forward to the next collaboration.